Dr. Fretz & 223
CFE Faculty Fandom: Eric Fretz
This article profiles Dr. Eric Fretz, a Lecturer at the University of Michigan’s Center for Entrepreneurship (CFE) and a retired U.S. Navy Lieutenant Commander. With a background that includes starting two medical clinics and two charities, Dr. Fretz brings practical entrepreneurial experience to his teaching. He developed the core course for the Minor in Entrepreneurship within 60 days and currently teaches “Interpersonal Skills: Leveling Up to Leadership” (ENTR 550). His teaching philosophy emphasizes engaging students deeply in projects they care about, fostering both personal and professional growth.
How to Inspire Entrepreneurial Thinking in Your Students
This article from Harvard Business Publishing Education explores strategies for fostering entrepreneurial mindsets among students, regardless of their field of study. It emphasizes the importance of project-based learning, encouraging students to navigate their own paths and develop critical thinking skills. The piece also highlights the role of educators in creating environments that promote creativity, risk-taking, and innovation, preparing students to tackle complex real-world challenges.
U-M Entrepreneurial Creativity Course Challenges Students to ‘Do Epic Sh*t’
This article from The Michigan Daily highlights the University of Michigan’s Entrepreneurial Creativity course, led by Dr. Eric Fretz. The course encourages students to undertake ambitious projects, fostering creativity and entrepreneurial thinking. Dr. Fretz motivates students by emphasizing that achieving remarkable outcomes—”epic sh*t”—is a key component of their success in the class.
Be Epic: University of Michigan Lecturer Helps Students with Business Ideas
This article from MLive profiles Dr. Eric Fretz and his Entrepreneurial Creativity course at the University of Michigan. It highlights how Dr. Fretz inspires students to pursue ambitious projects, providing guidance and support as they develop their business ideas. The piece showcases the course’s emphasis on creativity, leadership, and real-world application, illustrating how students are empowered to transform their concepts into tangible ventures.
Studentpreneur Podcast – Professor Fretz from University of Michigan
In this episode of The Studentpreneur Show, Dr. Eric Fretz joins host Taegan Thomas to share insights on entrepreneurship, creativity, and student innovation at the University of Michigan. Dr. Fretz offers practical advice for aspiring entrepreneurs, discussing how students can navigate limited resources, take bold risks, and build impactful ventures during their college years. The episode also spotlights the unique entrepreneurial culture at U-M and some of the standout successes that have emerged from the Entrepreneurial Creativity course.
Retired Navy Officer Launches 100s of Startups in Michigan ft. Eric Fretz | The Ryan Morrison Show
In this episode of The Ryan Morrison Show, Dr. Fretz dives into his powerful transition from military life to academia, what leadership really looks like behind the scenes, and how teaching 8,000+ students has changed his worldview. From veteran identity to entrepreneurial mindset shifts, he shares raw, honest insights on service, growth, and what it means to leave a legacy that matters. It’s a thoughtful, energizing conversation about discipline, disruption, and how purpose evolves long after your first mission ends.
Projects & Teams

Sober Vault, a breath test to unlock guns, is creation of University of Michigan student
A University of Michigan student is combining Breathalyzer and storage safe technology to create a safe that would help keep weapons out of the hands of impaired people.
The Sober Vault is the invention of sophomore John Kotarski of Grand Rapids as part of professor Eric Fretz’s entrepreneurship course. The inspiration for it came after he said he saw a Centers for Disease Control and Prevention article claiming gun fatalities involving firearms users under the influence were similar to drunken driving fatalities.

GoNanas: From Dorm Room Startup to Forbes Recognition
University of Michigan students Morgan Lerner and Anne Slabotsky transformed a class project into GoNanas, a health-conscious banana bread mix company. Founded in 2017 from their dorm room, GoNanas offers vegan, gluten-free, and allergen-friendly banana bread mixes. Their innovative approach to a classic comfort food garnered national attention, leading to their inclusion in Forbes’ 30 Under 30 list in the Food & Drink category. GoNanas exemplifies how entrepreneurial spirit and creativity cultivated at the University of Michigan can lead to successful, real-world ventures.

U-M Students Work to Bring Michigan’s First Waffle House to Ann Arbor
A group of University of Michigan students initiated a campaign to bring the first Waffle House to Michigan, aiming to establish a location in Ann Arbor. Their efforts included launching a petition and engaging with the community to garner support. The initiative gained significant attention, highlighting the students’ entrepreneurial spirit and commitment to enhancing the local dining scene.

University of Michigan students go viral with their Scrunchie Shots
Heather Gaynor, Alison Vogg, Catherine Loder and Justine Abbo worked together to create the Scrunchie Shots, a viral and successful product marketed to students and parents alike.

CSG hosts ‘Winter Wonderland’ ice skating rink on the Diag
Hundreds of University of Michigan students and Ann Arbor community members glided in and out of the Diag Monday night, lured by the festive white and blue lights and the sound of cheer floating through the air. Central Student Government hosted a classic holiday experience, where they provided hot chocolate, cookies, music and — the main event — an ice skating rink.

U-M students visit places of worship across Ann Arbor in Interfaith Exploration Program
As part of PSYCH 223: Entrepreneurial Creativity, LSA senior Iman Kadwani, Business sophomore Maya Lindsley, and Business freshman Aleena Malik were asked to pitch a product or event to devote their semester-long class to creating. Over the past month, the Interfaith Exploration Program gave University of Michigan students the chance to visit various places of worship across the city of Ann Arbor. This student-run initiative aimed to foster better understanding between religions among students of all faiths and backgrounds.

Picture this: University of Michigan students create toaster that burns images onto bread
Three engineering students at the University of Michigan invented a mechanism that “prints” images onto toast as part of an entrepreneurship class taught by Dr. Eric Fretz.

UMich students organize ‘Redemption Prom’ for class of 2024
About 175 University of Michigan students gathered at The Kensington Hotel in Ann Arbor Friday for Redemption Prom, an evening of ballroom dancing, singing and celebration featuring a vintage photo booth with props, a professional DJ and a bar.
Redemption Prom was the culmination of a semester-long project for ALA 223: Entrepreneurial Creativity. The course explores the intersection of innovation, problem solving and creativity through a focus on entrepreneurship group projects. Redemption Prom was organized with the goal of providing a make-up dance to the class of 2024, who missed their high school prom due to the COVID-19 pandemic lockdown.

Third time’s the charm: The Michigan Marriae Pact returns to match students or a third year
When LSA sophomore Michaela Nam took the Michigan Marriage Pact survey last year in her dorm with friends, she was intrigued by the pairing algorithm claiming to find your “perfect match” on campus. This semester, she immediately jumped at the opportunity to join the team and help connect students.
While there may be an expectation for students to meet their significant others in college, the pact’s website boasts itself as the perfect backup plan for those that don’t find their soulmate. Stanford University sophomore Melinda Gong is currently a project manager for the Michigan Marriage Pact and said it originated with one crazy idea for a class project five years ago.

Four U-M students start project to thank Michigan Medicine health care workers
Four University of Michigan undergraduate students have started the “Thank Blue” initiative to thank health care workers at Michigan Medicine for their work in keeping the community safe through the COVID-19 pandemic.
Engineering junior Eric Lian, LSA sophomore Omar Hassan, LSA senior Brendan Dolan and Information sophomore Grant Ho created the project as part of their Psychology 223: Entrepreneurial Creativity class.

Michigan Missed Connections and the value of virtual interactions
There is a new way University of Michigan students are virtually interacting this semester aside from the relatively new expectations of an online education — the Instagram account Michigan Missed Connections (@michiganmissedconnections). The account posts anonymous stories submitted by students about an interaction with a stranger that did not last long enough or that did not happen at all. To appear on the Michigan Missed Connections account, students typically direct message the account with details about such an interaction. Students can claim responsibility for being one of the strangers mentioned in the posts by commenting on the post or privately messaging the account to be connected with the sender.

From sweatpants to satin: UMich Bridgerton Ball brings regency to campus
More than 120 University of Michigan students filled the Michigan Union Pendleton Ballroom Friday evening in elaborate costumes and gowns too big to fit into any dorm closet. The ballroom was adorned with cascading wisteria flowers and lit by chandeliers, with classical renditions of modern pop playing in the background as part of a “Bridgerton”-inspired event.
The event started as a class project led by Engineering sophomore Poorani Arunchunaikani, Art & Design senior Hanson Wu, LSA senior Isabelle Pacurar and Information junior Joy Huang. In an interview with The Daily, Arunchunaikani, the ball’s project manager, said the group spent the entire semester working on the project for class ALA 223: Entrepreneurial Creativity. Arunchunaikani said the team’s goal was to fill a gap they saw on campus.






